Bakery at Samba, J&K

The collaboration between Cinemapar Promotions and Aseem Foundation shines a poignant spotlight on the remarkable journey of resilience and strength undertaken by war widows through the creation of Koshur Krunch’s Olive Green Cookies. This heartwarming partnership brings forth a tale of courage and sacrifice, told through each delicious cookie infused with valor.

The video captures the essence of this collaboration by showcasing the women of courage from Samba district in Jammu and Kashmir, who have turned their adversity into an opportunity to rebuild their lives. The hands that once held grief now skillfully craft cookies that carry the flavor of their unwavering determination. Cinemapar Promotions skillfully weaves together visuals of the war widows passionately engaged in the baking process, symbolizing their journey from loss to empowerment.

Aseem Foundation’s pivotal role in this collaboration is highlighted, underlining their support in providing these strong women with a platform for economic independence and self-reliance. By working hand in hand with Aseem Foundation, Cinemapar Promotions amplifies the voices of these Veer Naris, honoring their resilience and unwavering spirit.

The video also educates viewers about the meaningful impact of their participation in this initiative. With every purchase of Koshur Krunch’s Olive Green Cookies, consumers not only enjoy a delectable treat but also contribute to sustaining the livelihoods of these courageous women. This collaboration embodies the power of storytelling and social responsibility, beautifully portraying the triumph of the human spirit over adversity.

https://www.aseemfoundation.org/